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Expanding Gold Coin Demand?
June 15, 2009

Over the weekend I was reading through my weekly copy of The Economist magazine. Toward the back I came upon an ad that surprised me.

The product that was advertised was the Ultra High Relief Saint-Gaudens $20 gold piece that was introduced in January to much collector eagerness.

It was a rich looking color ad that showed the depth of design to its best advantage.

I am sure the ad was not cheap. If enough magazine readers order it, it will be money well spent. If not, it was a waste.

While I am not privy to being able to monitor the results of a single Mint ad in a individual issue of a magazine, as someone who follows the weekly sales numbers of the U.S. Mint I can perhaps make an educated guess about its effectiveness.

We'll see.

What I can surmise now is that this ad is probably another sign that the world's coin blank fabricators are catching up with demand and the Mint can begin again to drum up extra gold coin business without fearing that it will fall behind demand as it did last year.

The great question, of course, is that once potential gold coin buyers realize that they can have all they want, will they want any at all?

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About the Author
David C. Harper has been a coin collector since 1963. He joined the Krause Publications editorial staff in 1978 and is currently editor of Numismatic News and World Coin News. He also edits two books annually, North American Coins & Prices and Coin Digest. He is the author of the Class of '63 column that runs each week in Numismatic News. His first bylined numismatic article appeared in the June 1971 issue of Coins Magazine and his various Krause Publications assignments included a stint as editor of the magazine 1980-1983. Harper received a bachelor of science degree from the University of Wisconsin-Oshkosh in 1977. He had a double major of journalism and economics.

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