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You Want to Do Business? Why?
March 30, 2011

Being just back from the National Money Show, I had to add up all of my expenses and submit a report to the accounting department.

This process is now done online.

However, some of the vendors that I did business with in addition to taking my credit card, took my corporate e-mail. I assumed I would receive sales pitches as a result, but that is the price we all pay for being online.

It is something I have come to accept rather than like.

One vendor sent me an e-mail to complete a survey on my business experience. Then another one. Then another one.

I have ignored all three. I expect I will get yet more requests for my opinion.

This is annoying.

My car dealer does it, too. Every time I take my car in for servicing, I get an e-mail solicitation to evaluate the service.

I don’t fill this out, either.

If I had a problem or suggestion with the service department, I would give them my opinion on the spot, face to face.

I know opinions are meant to be expressed. I ask 52 weekly poll questions each year online and in Numismatic News. I try to zero in on the issue most important to readers each week. That means 52 different topics and I don’t expect the same readers to respond to all questions.

I do not ask the same question over and over again week in and week out. I do not like being asked the same question over and over. I believe readers feel the same way.

I am a creature of habit and I do have certain brand loyalties. I would rather drink Coke than Pepsi. I would rather have McDonald’s french fries than Burger King’s, but that doesn’t mean the products I don’t prefer are doing something wrong.

I also don’t want to be asked why I support the businesses I like over and over again. It spoils the enjoyment of the product or service and the fun of having an opinion about certain things in the first place.

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About the Author
David C. Harper has been a coin collector since 1963. He joined the Krause Publications editorial staff in 1978 and is currently editor of Numismatic News and World Coin News. He also edits two books annually, North American Coins & Prices and Coin Digest. He is the author of the Class of '63 column that runs each week in Numismatic News. His first bylined numismatic article appeared in the June 1971 issue of Coins Magazine and his various Krause Publications assignments included a stint as editor of the magazine 1980-1983. Harper received a bachelor of science degree from the University of Wisconsin-Oshkosh in 1977. He had a double major of journalism and economics.

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